Search Engine Optimization? Ask an expert: Zurich Bloggers Forum to the rescue…
Zurich Bloggers Forum
I’m new to blogging and it was taking me ages to understand how to set-up my blog, get the layout right and generally get started. I’m a great believer that if you don’t know the answer to a question, ask an expert. Social media makes it easy to find experts particularly with regards to social media; to find some helpers I posted the Zurich Bloggers Event on Glocals (a swiss regional networking site) and put a message out on my Twitter account. Result: 10 experts came along ready to help and share their ideas!
I set-up a Zurich Bloggers Forum to help answer my own questions but also to help others with their blogs, get feedback or even to start blogging. Our first meeting a few weeks ago drew a lively crowd of people with great blogs on varied subjects. We had everything from Lucille’s blog on beautiful Zurich fountains to Laura’s creative blog which she describes as “a comfortable corner of my mind open to the public”.
One of the first topics we chatted about was SEO or Search Engine Optimization. This is basically about helping people to find your blog more easily. By making a few easy changes, you can make your blog more visible and readable to search engines. There are lots of simple steps such as making sure that your title matches your content and try and use these same words in the content of your blog post (hint! look at the number of times I’ve used the word Zurich, Bloggers, Blogs).
A second tip was to register your blog with blog directories such as Technorati.com this will help with your Search Engine Optimization and our forum members report that it does work.
I’ve just spent the last few minutes registering my blog on this site. I now have to insert this code 68UE3Y77UUWF into my blog. Done! And registration will be complete.
For further information on blogging, writing and meeting people with ideas, come along to our Zurich Bloggers Forum, 20.00 Tuesday, 22/11/2011, Starbucks, Bellevue. See you there!