Firstly, welcome to my blog, it’s great to have you here.
I’m always looking to make new contacts and share ideas so please feel free to get in touch or share your thoughts.
I’m an Executive MBA student from the University of Southampton in the UK and I’m currently writing my dissertation on social media marketing.
Why a dissertation on Social Media?
Before starting the MBA I wasn’t exactly a keen on social media, I didn’t even have a Facebook account, let alone Linkedin. I suppose a lot of that may have been due to the fact that I was living in Guernsey, the Channel Islands where everyone knew everyone, you hardly needed to tell more people what you were doing.
Of course, now I realise that social media is about so much more than letting people know what you are doing. It’s about connecting people with diverse passions, learning about different perspectives and sharing ideas. This is pretty exciting. Whereas before the days of Web 2.0 we might tell a couple of friends what we are interested in, now at the touch of a button we can theoretically reach millions, if not billions of people.
This is having a huge impact on companies across the world. Not only is social media changing the way we communicate with each other, it’s also changing the way companies communicate with us. No longer are we happy to just accept what companies tell us or be spammed by their marketing material. In fact, we trust the information companies give us less than the reviews of total strangers. Strange but true.
My dissertation research is focusing on the development and use of social media marketing and its use in academic and learning environments. I’ll be surveying the websites of Europe’s top 40 business schools and looking at their use of social media. I’ll then survey MBA students, past and present and see how they like to be marketed to. Following an analysis of the results, I hope to make recommendation to my business school (University of Southampton, UK) on possible ways to improve their social media strategy.